Zeal Network's B2B subsidiary Lottovate has unveiled the Netherlands’ first new lottery in nearly thirty years with the launch of its “experience” lottery game Raffld.

The new charity lottery is aimed primarily at Dutch players aged between 22 and 36 years old, an age group that has the lowest participation rate among lottery players, the company said.

Developed based on player feedback, Raffld gives players the chance to win experiences they can share with their friends rather than money.

“Raffld is a different type of lottery,” says Peter-Paul de Goeij, managing director of Lottovate Netherlands. “It’s about winning experiences to share with your friends, not money. By creating a product for people who don’t currently tend to play the lottery – so-called millennials – it opens up an entirely new pool of funding for charities. With a guaranteed winner every week, that means it’s a win, win.”

Players can choose from four prize categories: 360 adventure, city all access, bucketlist tickets, and recharge break. They select the prize category they’re interested in, the charity they want to support, and the friends they want to play with. Prizes can include mountainbiking in Iceland, flying a sportsplane, parachuting, special city trips, festivals and concerts, and wellness trips in the Netherlands or abroad.

Tickets cost €16 for four draws which take place every Friday. To increase the chances of winning, groups of up to four friends can join their tickets together, so if one player wins, they all win.

The launch follows Lottovate’s development of Norway’s first digital-only lottery last year in partnership with UNICEF.

Shares in Zeal Network SE (FRA:TIM) were trading up 2.63 per cent at €25.35 per share in Frankfurt Thursday morning. 

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