Gibraltar-based lottery betting provider Lottoland has launched a new solution from iGaming payments specialist MuchBetter for its worldwide customers.

Lottoland said that the addition of MuchBetter as a new payment option helps to diversify its range of payment services for customers while enabling the company to reach new players and regions.

The deal marks MuchBetter’s first lottery customer, having recently signed deals with iGaming operators including 888 and Pinnacle.

“The lottery is among the oldest forms of gambling in the world, but brands like Lottoland have revolutionised the experience to meet the needs and wants of today’s players, who expect more,” said MuchBetter co-founder Jens Bader. “MuchBetter is a perfect fit for the Lottoland service and its players.

“Our platform provides the best user experience and, having been established in the mobile/cloud era, we have no doubt in our ability to scale up to meet tremendous demand.”

Lottoland chief executive Nigel Birrell commented: “Lottoland is growing extremely quickly and, as we expand into new regions, it’s an important part of our strategy to diversify our payment services to meet the needs of new players and ensure we have the very best options on the market today.

“User experience is everything to Lottoland, and an important differentiator with the rest of the market, so we needed a payment solution which shared our priorities. In MuchBetter we have a solution that provides a supreme user experience, while also doing so at scale.”