New York-listed Scientific Games has stepped up the roll out its SCiQ instant games lottery technology with major national retailers across the United States.

Having first unveiled the lottery retail technology earlier this year with national retailers including 7-Eleven, SCiQ is now available as part of pilot programmes in select stores across nine states, including a new 300-store rollout in Ohio.

“Lottery instant games are an $87.5bn a year global consumer product, including $50bn sold in North America, and they are a major driver of consumer retail store visits,” explained Jim Kennedy, Scientific Games group chief executive of lottery. “Now for the first time in the lottery industry, SCiQ offers unit-level technology that provides inventory control, security, speed-of-service, merchandising and simplified accounting functions for retailers.

“SCiQ is set to revolutionize the way lottery products are sold at retail,” Kennedy added. “We believe that the lottery retail environment will never be the same.”

The SCiQ system simplifies instant win sales, with retailers simply selecting the games that customers want to purchase through a digital ordering screen. The games are then dispensed at the touch of a button.

Scientific Games’ proprietary SCiQ technology automatically tracks every unit, providing lotteries and retailers greater visibility into the management and sales of instant games in real-time.

SCiQ is now operating as part of pilot programs in Arizona, Georgia, Maine, New York, North Carolina, Pennsylvania, South Carolina and Texas, with a 300-store production rollout currently underway in Ohio.

Shares in Scientific Games Corporation (NSQ:SGMS) closed down 6.92 per cent at $24.90 per share in New York Monday, setting a new 52-week low of $24.60 per share in the process.