US lottery provider NeoPollard Interactive (NPi) has launched a new iLottery platform for the New Hampshire Lottery.

The New Hampshire Lottery has integrated NPi’s turnkey iLottery 360° solution to enable players to access and play their favorite lottery games through web and mobile devices.

The supplier is also providing CRM capabilities that support the cross-promotion of traditional lottery products with interactive games, enhancing and strengthening the lottery’s retailer network.

New Hampshire Lottery players can now enjoy a range of interactive scratch games, including Blazing Red 7s, Diamond Payout and Jackpot Cash, as well as purchase draw games such as Powerball and Mega Millions online.

The launch follows last July’s approval by governor Chris Sununu to allow the lottery to move online.

“We have long viewed ourselves as a player-centric lottery,” said New Hampshire Lottery executive director Charlie McIntyre. “Our focus in everything we do is how best to make our products entertaining and accessible to our customers by creating a strong and positive play experience.

“Launching iLottery is the critical next wave component in enhancing our players direct interaction with our games. We wanted to get it right and believe our choice of NeoPollard Interactive would best ensure a successful rollout and early adoption of the online lottery experience. NPi’s domestic and international experience in this space has demonstrated critical best practice technology and created an enhanced player experience in that online space.”

NeoPollard Interactive general manager Liz Siver commented: “We are thrilled to be working with the New Hampshire Lottery to deliver iLottery to its players. We are pleased to introduce iLottery strategies and products that will strengthen the lottery’s portfolio and increase sales across all channels.

“With the launch of an iLottery platform, the robust interactive and mobile components of our solution will provide new insights into player preferences and behaviors, while our responsible gaming initiatives will support the New Hampshire Lottery’s mission of providing secure and entertaining gaming products.”

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