500.com-owned lottery betting provider Lotto Warehouse has secured a deal to provide its services to Stockholm-listed operator Betsson.
Betsson’s iGaming brands will be able to allow its customers to bet on some the world’s biggest lottery jackpots, including EuroMillions and the US-facing Powerball and Mega Millions games.
“Betsson are a hugely respected operator and we are pleased they saw the great potential of our offering,” said Lotto Warehouse CEO Thomas Biro. “We wanted to revolutionise one of the oldest gaming industries whilst giving players the opportunity to dream big.
“Today’s players are discerning ones - they want choice and they want customization. Lotto Warehouse offers all that and more by breaking down borders and offering the world’s biggest lotteries in one place.”
Betsson Group head of gaming Joey Hurtado commented: “After a thorough search and review of different lottery providers, we felt that Lotto Warehouse’s great UI, excellent offering and outstanding business models were the best fit for Betsson Group and our players.”
Shares in 500.com Limited (NSQ:WBAI) closed up 3.31 per cent at US$8.11 per share in New York Wednesday, while shares in Betsson AB (STO:BETS_B) were trading at SEK70.56 in Stockholm Thursday morning.