Sports betting and data provider Betradar has rolled out an enhanced lottery betting platform through a partnership with UK-based lottery software provider LOT.TO.

Betradar’s upgraded Numbers Betting Online solution launched last week and features simple play pages with live and upcoming draws, easily searchable lotteries, countdown tickers for all games, links to results and emojis that indicate hot and cold picks.

“Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player,” explained LOT.TO co-founder Andrew Lindley.

“We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”

The new Betradar service has been launched online initially as a fully-integrated package of games, data and reporting tools delivered through LOT.TO’s API platform, with betting shop screen and self-service solutions to follow next year.

“LOT.TO has created a product that fills a significant gap in the digital marketplace, combining the best elements of lottery, sports betting and casino in the one single package,” said Sportradar sales director Greg Parsons. “We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX.”