New York-listed Scientific Games Corporation has unveiled a new multi-state lottery linked instant game to coincide with the return of the Deal or no Deal TV show.
Developed in partnership with Endemol Shine Gaming, the Deal or No Deal instant scratch game will be available at lottery retailers in participating jurisdictions in early 2019.
The game features a promotion with a second-chance opportunity to enter non-winning Deal or no Deal tickets to win a theme park vacation for four to Orlando, Florida and attend a Million Dollar Deal or no Deal winner's event. Every player at the Million Dollar Deal or no Deal event will select a briefcase and battle "the Banker" for a chance to win up to $1m.
Fronted by original US host Howie Mandel, the new series returns with 30 one-hour episodes. The series is produced for CNBC by Emmy-winning production company Truly Original, a subsidiary of Endemol Shine North America.
"Scientific Games and our game creation teams congratulate Deal or no Deal on the return of the show to prime time television,” said Scientific Games executive vice president and general manager of licensing Kyle Rogers. “We look forward to our partnership with this phenomenal brand in our next blockbuster multi-state lottery game and players event.
"Like the television show, our lottery instant game and Million Dollar Deal or no Deal winner's event will offer the chance for players to achieve lifelong dreams with exciting risks and rewards along the way."
Endemol Shine Gaming commercial director Mark Woollard said the relaunch of Deal or no Deal in the US is testament to the show's enduring appeal.
“There is a huge appetite from audiences to engage with the series off-air, and Scientific Games is perfectly placed to deliver the excitement of the series to fans across the US,” he said.
Shares in Scientific Games Corp. (NSQ:SGMS) closed in New York Thursday down 1.43 per cent at $17.90 per share.