Live sports lottery provider EquiLottery Games has teamed up with Speedway Motorsports to develop lottery games based on the results of live auto races across North America.
The agreement will see Speedway Motorsports and EquiLottery work together to develop Car Cash, a three number draw-based lottery game based on live results.
Players will be able to purchase a $5 quick pick ticket through the same terminal as Powerball, with the ticket featuring three randomly selected entries for an upcoming race. Winners will be determined by the result of that race, with an estimated top prize of $50,000 on offer. A mobile app will give players the opportunity to track their tickets, learn about upcoming races, and access other racing-related information.
Speedway Motorsports operates speedways in eight states; California, Georgia, Kentucky, Nevada, New Hampshire, North Carolina, Tennessee and Texas. Under the agreement, both companies will pursue opportunities in these states, as well as others with an identified auto racing fanbase.
The agreement comes as EquiLottery prepares to unveil its new draw game Win Place Show, based on the results of live horse racing, through the Kentucky Lottery. The game launches on 31 March for a 90-day trial period in 45 retailers across the state.
“We have closely followed what EquiLottery Games has accomplished in the lottery industry and the unprecedented opportunity they are delivering for the sport of horse racing,” said Speedway Motorsports chief strategy officer Mike Burch. “So when they approached us about using this platform for auto racing, we were excited by the possibilities for our sport as well.”
EquiLottery Games CEO Brad Cummings commented: “We are very pleased to work with Speedway Motorsports to expand our offerings beyond the horse racing industry.
“This marks an important milestone as we continue to build on our vision for lottery games based on all live sports. We look forward to what we can accomplish with Speedway Motorsports as we realize our shared goals to develop new auto racing fans, expand the lottery player base, and increase funding for the good causes lotteries exist to support.”