Toronto-listed lottery supplier Pollard Banknote has been awarded a ten-year extension to its instant ticket games and related services contract with Canada’s British Columbia Lottery Corporation (BCLC).
Manitoba-based Pollard Banknote will continue to serve BCLC as a supplier of instant ticket games through 31 December 2028, extending a successful partnership stretching back more than thirty years.
During this time the company has provided a range of services including game design and instant ticket production, as well as marketing support and strategic planning services. Pollard Banknote has helped the lottery achieve a 33 per cent increase in instant sales over the past five years.
“BCLC is a long-valued customer and we are exceptionally proud of the strong partnership we have cultivated,” said Pollard Banknote co-CEO Doug Pollard. “We work hard to help BCLC delight its players with eye-catching and innovative products, and we are happy to see the results of these efforts pay off with consistent sales growth.
“This contract extension demonstrates the productive nature of our collaborative relationship, and we are excited for the opportunity to continue to work with BCLC for many more years to come.”
The lottery is currently working with Pollard Banknote on a new Crossword ticket that will feature an integrated digital game play component to extend player excitement.
Shares in Pollard Banknote Ltd (TOR:PBL) closed in Toronto Tuesday down 1.32 per cent at CAD$22.45 per share.