Lottery messenger start-up Jackpocket has named former Scientific Games chief executive Gavin Isaacs as a senior advisor to its board of directors.

Isaacs, who currently serves as chairman of sports betting solutions provider SBTech, will work with the board and investors to grow the mobile-lottery business beyond its current markets of Minnesota, New Hampshire and Texas.

Jackpocket enables players who are physically located in one of those states to purchase official lottery tickets, such as Powerball and Mega Millions, via a mobile app. The company then buys the paper ticket from an authorised lottery retailer on behalf of the player.

The company plans to make its service available in 10 US states by the end of this year.

“It’s been so thrilling to witness Jackpocket’s evolution over the last few years, and to see it fully embrace all of its hurdles and turn them into opportunities for creating a better lottery experience,” Isaacs said. “It’s an exciting road ahead, and I’m eager to do my part to help the team navigate regulated spaces and shape new strategies for modernizing the industry.”

Jackpocket Founder and CEO Peter Sullivan commented: “We’re fortunate to be in a position where we can be really thoughtful about who we have in our court, as we fortify our leadership position as a gaming technology company in a changing industry.

“With lotteries and iGaming undergoing such rapid transformation, and in many cases starting to converge, we know that Gavin will bring valuable counsel and foresight in making more inroads for our growth.”

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