Scientific Games has revealed plans to significantly expand its global lottery instant game manufacturing capabilities in North America and Europe.
The supplier will increase its instant lottery game annual production capacity by 21 per cent, as well as introduce new unique features that the company says have never been used in the lottery industry.
This will comprise state-of-the-art printing capabilities to support game innovation with flexibility for new playstyles, designs, specialty inks, unique finishes and paper stocks to serve lotteries around the world.
“With the global instant product market surpassing $90bn in retail sales in 2019 - $50bn+ in the US alone - we have identified significant growth opportunities, and we are advancing our manufacturing operations to align with shifts in consumer behavior and our lottery customers' needs,” said John Schulz, senior vice president of instant products for Scientific Games.
“This manufacturing expansion represents Scientific Games' strong commitment to serve the world's lotteries, and to entertain the world's players through our instant game innovation. Our new technology will allow lotteries to bring new games to market more quickly so our customers can offer their players just-in-time inventory at retail.”
Having launches its first instant lottery game in 1974, Schulz said that the company has a wealth of experience, data and analytics behind its instant games.
“Our investment in this advanced technology will help our lottery customers generate revenue to support their good causes, such as important programs that benefit education, senior citizens, veterans, health and welfare, and the environment,” he added.
Shares in Scientific Games Corporation (NSQ:SGMS) closed down 2.60 per cent at $18.36 per share in New York Tuesday.