Toronto-listed lottery provider Pollard Banknote has expanded its licensed brand portfolio through a new agreement with professional wrestling promoter World Wrestling Entertainment (WWE).

Pollard Banknote will develop new scratchcards featuring a wide range of WWE stars and will offer lotteries various experiential prizes linked to more than 500 live events each year hosted by WWE, including travel to events, ringside seating and star meet-and-greets.

Pollard Banknote’s licensed products team offers a full turnkey program that includes ticket design, printing, merchandising and prizes, digital engagement and promotional options.

“The inspirational and entertaining nature of WWE is the perfect pairing for the lottery industry, offering diverse ticket art and enticing promotional opportunities sure to attract and engage players,” said Pollard Banknote vice president of sales and marketing Brad Thompson.

“WWE brings a loyal fanbase and we are excited to offer fun and innovative instant tickets featuring the brands’ Superstars.”

Shares in Pollard Banknote Ltd (TOR:PBL) closed 3.95 per cent higher in Toronto Tuesday at CAD$21.05 per share.