London-based mobile gaming app developer mkodo has been selected to develop a fully native application for the Western Canada Lottery Corporation (WCLC).
The new app is slated for launch next year and will enable users to scan paper tickets, view recent results, find nearby retailers and keep up to date with upcoming draws and jackpots via push notifications.
It will not enable online sales, although app users will be able to select lottery numbers on their device for later purchase in-store.
It will be available in all WCLC markets including Alberta, Saskatchewan and Manitoba, in addition to Yukon, Northwest Territories and Nunavut.
The deal builds on WLA Associate member mkodo’s strong presence in Canada, where it is now developing mobile apps for four provincial lottery groups.
“Partnering with another Canadian lottery is a great achievement for us and emphasises our knowledge of and success within the Canadian market,” said mkodo managing director Stuart Godfree. “We have a proven record of delivering applications for lottery operators that tick the boxes in customer expectations and provide add-on functionalities that drive revenue for our partners.”
WCLC vice president of marketing Brad Wiebe added: “We’re thrilled to be working with mkodo to enhance our mobile application and have full confidence that through this collaboration we will transform the way we interact with our customers.
“mkodo has built a solid reputation in the Canadian market through its unrivalled expertise. The finished product will undoubtedly be a huge hit with both existing players and new audiences.”