Gibraltar-based lottery betting operator Lottoland has rebranded its B2B arm in order to provide a clear distinction from its customer-facing division.
Following three years of growth under separate leadership, operations and technology, the company said that it was a natural progression to introduce a separate identity for B2B.
Lottoland Solutions will now be known as ALOT Solutions and will continue to be led by chief executive Mike Carruthers, who has been in charge of the B2B division for the past four years.
“The time is right for the Solutions part of Lottoland to have its own identity,” said Carruthers. “As ALOT Solutions we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes.
“We are making ALOT Solutions the go-to provider for prize cover, games and technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”