Gibraltar-based lottery betting operator Lottoland has rebranded its B2B arm in order to provide a clear distinction from its customer-facing division.
Following three years of growth under separate leadership, operations and technology, the company said that it was a natural progression to introduce a separate identity for B2B.
Lottoland Solutions will now be known as ALOT Solutions and will continue to be led by chief executive Mike Carruthers, who has been in charge of the B2B division for [...]