UK-based 3D online poker operator PKR has entered into an agreement with marketing specialist Income Access as the company prepares to relaunch its affiliate programme.
The revamped PKR Affiliates programme will feature Income Access’ ad-serving solution Traffic Optimisation, giving the operator and its affiliates greater control over campaign strategy. This includes the ability to geo-target campaigns on specific cities, and offer greater visibility of the channels used to attract players.
The deal follows a series of updates [...]
