M&A News

Swedish gaming operator Betsson has acquired the brand and domain rights to Cherry’s Automaten online gaming websites which include SverigeAutomaten.com, NorgesAutomaten.com and DanmarksAutomaten.com for SEK286m (€33.8m).

As part of the agreement, Cherry has acquired Betsson’s CherryCasino.com for SEK1.0m.

Betsson is already responsible for the operation of the Automaten sites, but will now take over the brands and the responsibility for the external marketing of the brands.

“The deal is in line with our strategy to focus on B2C in our core markets in the Nordics,” said Betsson CEO Magnus Silfverberg...

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