UK bookmaker William Hill has continued its expansion into the regulated Australian sports betting market with the acquisition of online bookmaker Tom Waterhouse in a deal worth up to AUD$110m (€74.7m).

William Hill said that the deal further reinforces its strategy of selective international expansion as the company develops its second ‘home’ market in Australia, following the recent acquisition of Sportingbet Australia.

William Hill chief executive Ralph Topping said: “We are pleased to have secured this acquisition. International expansion is a key part of our growth strategy and making Australia our second home is a priority."

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