Games developer Majesco Entertainment, famous for developing the successful Zumba Fitness game for Nintendo Wii, has secured its move into the online gaming and social casino sector following its acquisition of Orid Media and Pariplay.

Majesco had stated its aim of pursuing an online casino games strategy earlier this year by acquiring a 50 per cent interest in GMS Entertainment, a company which had already agreed to acquire the “operations and certain assets” of Orid Media and Pariplay.

Orid Media develops online and mobile content for real-money games, social casino apps and lottery systems, while Pariplay is licensed by the Isle of Man Gambling Supervision Commission and offers a range of slots, bingo and instant win games such as Tiki Madness, Tokyo Nights and Pharoah’s Gold.

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