London-listed online gaming operator Gaming Realms has entered into a deal to acquire specialist iGaming marketing company Blueburra Holdings, owner of the affiliate website as well as a number of Dragonfish-powered white label bingo skins, for a total consideration of up to £10.5m.

Gaming Realms said that the acquisition is consistent with the group's long-term strategy to increase the combined databases of the company's subsidiaries and enhance revenues by focusing on product and marketing initiatives.

“The skills and aptitudes of Blueburra Holdings will complement and significantly enhance our overall marketing capabilities when combined with our recent acquisition of Quickthink Media, which has been successfully integrated into the group,” said Patrick Southon, CEO of Gaming Realms.

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