Swedish gaming operator Betsson has invested in real-time betting app developer Rush Sports, as part of its strategy to invest in businesses capable of enhancing its existing in-play betting offering.

Rush Sports’ first product, Rush Football, is described as the first app that fully integrates a live score service with in-play betting, allowing users to follow football games and place bets based on match events from a single screen.

It was developed by the founders of FootballAddicts, the company behind the successful app Forza Football, which features live match results and fan interaction, and player rating app Forza 90.

Betsson’s SEK1.8m (€194,391) investment sees it acquire a stake of just under 20 per cent in the company, while the operator also has a three-year option to acquire the remaining stake in the business.

“The investment in Rush Sports AB is part of Betsson's investment strategy, in which Betsson continually evaluates opportunities to strengthen the company's position in the market,” Betsson president and chief executive Magnus Silfverberg said. “We believe in this investment and look forward with enthusiasm on the development of Rush Sports AB and Rush Football.”

Rush Sports CEO Martin Lindau said that his company wanted to develop the best mobile sports betting products in the market, and with help from Betsson his company had the opportunity to become as successful as Forza Football and Forza 90.

Following the announcement of the partnership, shares in Betsson AB (Co.Data) (OMX:BETS-B) were trading up 0.58 per cent at SEK261.00 per share in Stockholm this morning.

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