NOVOMATIC subsidiary Greentube has acquired a controlling interest in BlueBat Games, the Vancouver-based business which helped to develop the company's Greentube Pro turnkey social marketing platform.

BlueBat has worked with Greentube since May last year, when it partnered the business to develop the Greentube Pro turnkey social marketing platform. It also created the BlueBox Engine, a social gamification product designed to help clients ramp up player engagement and better monetise users.

Greentube said that the deal would further expand its US presence by giving it access to a technology extension, allowing it to develop white label solutions for land-based casino operators.

The companies have already collaborated on a B2C social casino product, Magic Key Casino, which features a selection of Greentube’s real-money games repurposed as free-to-play products.

“We worked closely with the BlueBat team on a number of projects in the past year,” Greentube chief executive Thomas Graf said of the parthership with BlueBat. “After the launch of Greentube Pro, it became apparent that BlueBat and Greentube's approach to social gaming were in direct alignment. The acquisition was the next logical step in our progression.”

Founded in 2011 by former Electronic Arts veterans Kenny Huang, who serves as the CEO, and chief technology officer Tim Harris, BlueBat has also created a selection of penny slot games. The terms of the acquisition have not been disclosed.

“This acquisition represents the next jump in our development as a company,” Huang said of the deal.

“We work within an extraordinarily dynamic industry,” he explained. “Our alliance with Greentube strengthens our ability to deliver the best possible social gaming platforms in the most expeditious manner.”

The purchase further strengthens Greentube’s suite of iGaming solutions, with the supplier having recently established Stakelogic, a dedicated 3D slot development studio, focused on creating a line of innovative new mobile products.

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