OpenBet has expanded its global presence by acquiring its previously outsourced Greek development hub from Athens Technology Centre, as it looks to ramp up investment in products and innovation.

The business unit will be incorporated as OpenBet Hellas and increases the company’s head count by 25 per cent, with the new staff tasked with product and platform development.

OpenBet said the deal will help strengthen its ability to deliver and scale its technology and services, and will allow it to offer its customers additional flexibility to support any expansion plans, as and when required.

The acquisition is part of the company's strategy of increasing investment in product and innovation, in order to better support new business opportunities and enable existing customers to deliver a “best-in-class player experience, with increased lifetime player values.”

“This deal concludes the plan originally set out – to provide a market-leading development resource that is immediately scalable and supports OpenBet’s need to efficiently recruit the right level of talent,” OpenBet chief executive Jeremy Thompson-Hill said.

“Achieving this in more established geographies is becoming increasingly challenging, so this acquisition will give us a significant advantage in continuing to serve customers effectively,” he added. “We have an ambitious plan for growth and we are proud to have secured such a fantastic addition to our team to continue to work alongside our other international offices.”