London-listed online gaming marketing firm XLMedia has entered into an agreement to acquire a majority stake in Marmar Media, a Tel Aviv-based performance media company for web and mobile, for a consideration of up to US$7.4m in cash.

XLMedia said that Marmar specialises in performance-based marketing for a number of verticals including apps, software entertainment, and to a lesser degree gambling. It was founded in 2011 and currently has 16 members of staff.

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