Affiliate solutions provider NetRefer has rolled out Performance Marketing Intelligence (PMI), a new marketing optimisation product designed to help operators identify and react to customer trends.
The PMI product provides what NetRefer describes as self-service intelligence, picking out new trends as and when they appear so that operators can react quickly to drive traffic and customer spending.
It was built by NetRefer's in-house team of data scientists using machine-learning models and industry key performance indicators.
NetRefer said the [...]
