Daily fantasy sports operator FanDuel will offer players greater insights into future player and team performances following the acquisition of sports analytics platform numberFire.

Using proprietary algorithms, numberFire publishes data on teams and players through its website to help fantasy sports players and media businesses predict sporting results and select their strongest fantasy rosters. It also offers its analytics tools to fans through a subscription service and to media companies through licensing deals.

FanDuel will maintain these existing offerings, as well as investing in products and services to grow the existing revenue streams.

In addition it will eventually integrate the numberFire data into its own platform, as part of a drive to boost user engagement and expand the range of products it offers customers. Terms of the deal have not been disclosed.

“numberFire’s demonstrated ability to grow a business around sports data, engage their users, create compelling content and support the fantasy industry makes them an ideal complement to FanDuel,” FanDuel chief executive and co-founder Nigel Eccles said of the deal. “It’s our intention to build a multiplatform sports entertainment company, and joining numberFire and FanDuel creates the opportunity to meaningfully grow both businesses while providing fantasy sports users the best tools around.”

numberFire CEO and founder Nik Bonaddio added: “numbeFire’s goal has always been to make sports fans smarter, and FanDuel’s mission is to make sports more exciting. The businesses are a cultural fit

"numberFire’s consistent growth is directly correlated to the rise of the daily fantasy industry and uniting our teams will propel the sports analytics and fantasy industry forward.”

The deal to strengthen the data it offers on players and teams comes shortly after FanDuel’s purchase of Scottish app developer Kotikan, designed to strengthen the operator’s mobile development capabilities.