London-listed gaming operator Sportech has entered into a partnership with New York-based entertainment and rewards platform Viggle to jointly acquire DraftDay, the third-largest operator in the US daily fantasy sports (DFS) market.

Sportech had originally agreed to acquire DraftDay from current owner MGT Capital Investments via a newly-formed investment vehicle Random Outcome USA in June, but will now form DraftDay Gaming Group with New York-listed Viggle to take over ownership of the DFS business.

The new entity will feature the DraftDay platform, offering both B2B solutions to businesses and B2C products to players, through which users can draft a DFS team with a salary cap, follow in-game events and win rewards.

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