M&A News

GSN Games, the social gaming division of the Sony-owned Game Show Network, has acquired Shoreditch-based social casino studio Plumbee for an undisclosed amount.

GSN has acquired 100 per cent of Plumbee’s equity, which was previously backed by Endemol and Idinvest Partners.

GSN said that the deal expands the company’s global footprint to the UK with Plumbee, best known for the Mirrorball Slots app, becoming its London studio.

“This important acquisition will immediately bolster GSN Games’ ambitious growth plans by leveraging the top talent and social casino expertise of Plumbee to create best-in-class winning experiences for our players,” said Steve Brunell, chief operating officer of GSN. “We are also excited about the expansion of GSN Games into the United Kingdom, where we will look to capitalize on the high concentration of world-class gaming talent to supplement our outstanding Plumbee team.”

The acquisition continues GSN’s recent growth which included the acquisition last year of Idle Gaming, the developer of Fresh Deck Poker and Slots of Fun.

With the acquisition of Plumbee, GSN now operates in seven locations worldwide across Boston, San Francisco, Palo Alto, Washington DC, London, Bangalore and Zaporozhye. Its most popular social casino titles include GSN Casino and Bingo Bash.

“We are delighted to join GSN Games, a growing force in the social casino space that ranks as a top five publisher worldwide,” said Raf Keustermans, CEO of Plumbee. “We look forward to adding our art, engineering, product management, analytics and marketing expertise to the existing scale, stability and talent of GSN Games to create industry-leading social casino experiences.”

Founded in 2011, Plumbee is best known for its Mirrorball Slots app, which boasts more than 10m downloads on Facebook and mobile devices, and incudes a team of more than 40 employees.