A Chinese consortium has agreed a multi-billion dollar deal to acquire Caesars Interactive Entertainment’s social gaming division Playtika.

A number of high-profile Chinese businesses are involved in the US$4.4bn transaction, including an affiliate of leading games developer Shanghai Giant Network Technology Co, Giant Investment (HK). The other members of the consortium are Yungfeng Capital, a private equity firm founded by Alibaba Group; China Oceanwide Holdings Group; China Minsheng Trust; CDH China HF Holdings Company and Hony Capital Fund.

The acquisition includes Playtika’s free-to-play assets but not CIE’s real-money gaming properties or the World Series of Poker business.

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