M&A News

Stockholm-listed gaming operator Betsson has agreed a £26.4m deal for NetPlay TV that will boost its presence in the UK online casino market.

Betsson said Thursday that it has agreed to acquire all of the shares in AIM-listed NetPlay, which operates the Jackpot247, Supercasino and Vernons brands, primarily using third-party systems.

The companies said the integration of NetPlay TV into the Betsson Group would provide clear synergy opportunities, with the future migration onto the Betsson platform giving NetPlay access to a broad network of content partners and payment providers, as well as improved abilities for CRM and data driven marketing.

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