Global Betting Services, a wholly-owned subsidiary of Sydney-listed BetMakers Holdings, has agreed a deal with Betgenius for the distribution of its complete racing solution.
The agreement gives Betgenius’ client base of over 150 licensed bookmakers access to horse racing data via event-life cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year.
This includes content from the UK and Ireland, Asia, Australasia, and North and South America, where BetMakers holds contracts [...]