William Hill has agreed a partnership with US casino operator Eldorado Resorts to serve as its exclusive partner for digital and land based sports betting and online gaming.

The partnership sees Eldorado receive a 20 per cent stake in William Hill US and a share of profits attributable to its licences, as well as $50m in shares of William Hill plc., equating to approximately 1.6 per cent of its market capitalisation, subject to a three to five year lock-up.

The 25-year agreement gives the partners immediate access to 13 US states and will see the launch of William Hill sportsbooks at five properties in three states within the coming weeks. They are The Tropicana in Atlantic City, New Jersey; The Mountaineer Casino Racetrack and Resort in West Virginia and three casinos in Mississippi - The Lady Luck Casino in Vicksburg, Isle of Capri in Lula and Tropicana Casino in Greenville.

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