New York-listed gaming supplier Scientific Games has expanded its B2B sports betting capabilities with the acquisition of North American sports odds and data services supplier Don Best Sports.
Don Best's trading platforms and expertise will be combined with Scientific Games' OpenBet platform, further enhancing the supplier’s sports betting solution for the expanding US market and elsewhere.
Following closing of the acquisition, which is expected to complete during the final quarter of this year, Don Best will become part of Scientific Games' SG Digital division. No financial details relating to the acquisition were revealed.
The Don Best team will also work with SG Digital's recently announced Gibraltar-based sportsbook operations team, to help the company's customers by combining day-to-day sportsbook logistics with state-of-the-art trading technology.
"When it comes to sports betting, we've been moving at incredible speed, and the Don Best acquisition will add to our unrivaled B2B one-stop shop sports betting solution, already live in Delaware, New Jersey and Mississippi,” said Scientific Games president and chief executive Barry Cottle. “As the leading global supplier of real-time betting data and pricing for the North American sports market, Don Best will bring their unparalleled proprietary pricing services to Scientific Games.
SG Digital senior vice president of sportsbook Keith O'Loughlin commented: "The impending acquisition of Don Best will be a huge win for us and all of our stakeholders. Don Best already seamlessly integrates into our OpenBet platform, so they will be able to hit the ground running and guide our customers through the process of launching a sportsbook after the deal closes.”
O'Loughlin said that upon completion of the acquisition, the company’s customers will immediately benefit from Don Best’s “expertise and firm grip on real-time trading and the data that drives it”.
“With Don Best's talented employee-base on board, we'll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs,” he said. “This opportunity will enhance our market position in the US while ramping up our partner relationships in more tested jurisdictions. It's a true win-win."
Shares in Scientific Games Corporation (NSQ:SGMS) closed up 9.79 per cent at $24.67 per share in New York Tuesday.