Private equity firm Blackstone has made a €175m minority equity investment in Romanian bookmaker Superbet.

Founded in 2008, Superbet’s retail network currently spans over 1,200 shops in Romania and Poland, with the operator launching online operations in Romania in February 2016, supported by a new mobile app last September. Superbet plans to launch online sports betting in Poland later this year.

“We look forward to our strategic partnership with the Blackstone team,” said Superbet founder and group CEO Sacha Dragic. “Blackstone’s equity investment and extensive experience will help us maintain and grow our market-leading position in Romania and pursue expansion opportunities in Central Eastern Europe and globally.”

Blackstone senior managing director Andrea Valeri commented: “We look forward to working with Sacha Dragic and the excellent management team he has assembled.

“The company’s continued investment in world-class online and multi-channel operations, including the launch of a market-leading native app and proprietary online sports and gaming engine, is very exciting. We look forward to supporting Superbet’s impressive growth trajectory, through international expansion and continued investment in technology.”


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