FDJ Gaming Solutions has strengthened its B2B business with the acquisition of Sporting Group for an undisclosed amount.

The deal will see the B2B arm of French operator FDJ expand its existing offering with Sporting Group’s B2B sportsbook service Sporting Solutions, as well as spread betting firm Sporting Index.

The combination with FDJ Gaming Solutions will provide operators in regulated territories with a full-service proposition, combining a multi-channel Advanced Betting Platform with a customized pricing, trading and risk management service.

The new offering, Advanced Betting Services, will be commercialized to lotteries under the FDJ Gaming Solutions brand and to other gambling operators under the Sporting Solutions brand.

Sporting Solutions will also remain an independent provider of pricing and trading solutions to third party technology, with their current partner and supplier relationships continuing unaffected.

“We are very pleased to have completed this acquisition, which underlines FDJ’s ambition in the B2B sports betting sector,” said Xavier Etienne, executive vice president of technology and international at FDJ Group and CEO of FDJ Gaming Solutions. “FDJ recognizes the excellence that Sporting Group has in pricing and trading. That is why this operation is key for our B2B international development.”

Sporting Group CEO Simon Trim commented: “We are thrilled to be joining FDJ, and becoming a part of FDJ Gaming Solutions. It is clear we have a shared vision on the future shape and evolution of the industry, in particular the important role that expert risk management and price differentiation will play going forward.

“The acquisition allows us to continue delivering our world-leading B2C spread betting proposition and B2B trading services, and we look forward to delivering exciting new products and services as part of the enlarged business.”