Digital marketing specialist Gambling.com Group has secured a $15.5m investment from New Jersey-based private equity firm Edison Partners.

Gambling.com said that the addition of Edison Partners to its roster of investors would advance the company’s growth, particularly in its home state of New Jersey and across its network in the northeastern United States.

“We have been thoroughly impressed by Edison Partners’ depth of expertise, breadth of knowledge and professional network,” said Gambling.com chief executive Charles Gillespie. “We greatly look forward to bringing on Edison as our teammate in our new American journey.

“Edison is the right partner at the right time, and I expect our collaboration to deliver powerful results. Their investment in the group validates our thesis that we are the performance marketing and content platform best positioned to benefit from the expansion of regulated online gambling in the United States.”

Gambling.com is currently investing substantial resources in its Bookies.com website to service clients in the regulated markets of New Jersey, Pennsylvania and West Virginia.

“Attention to sports gambling in the US is booming, and we are building out a robust content team, offering products to match that interest,” said Gambling.com group director of North American content Gerry Ahern.

“On Bookies.com we are providing a real-time lens for sports fans that educates, entertains and informs them as they explore legal wagering options. On Gambling.com we are keeping the audience up to date with industry news and the latest in legislation as more states come online and more fans are served.”

Gregg Michaelson, partner at Edison Partners and Gambling.com board member, commented: “With an exceptionally strong brand, robust content creation strategy, player-focused editorial point of view and proven marketing capabilities, Gambling.com Group is well positioned to become the leading provider of new customers to US-based online sportsbook and iGaming operators.

“Gambling.com Group founder and CEO Charles Gillespie is an industry leading business operator who brings the same ethical and compliant approach to the US gaming market as he has in Europe.”

The investment by Edison will be satisfied through a combination of new ordinary shares in Gambling.com and through the sale of ordinary shares in Gambling.com by an existing shareholder.

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