Sports data and content provider Sportradar has acquired Spanish sports betting solutions provider Optima for an undisclosed amount.
The acquisition expands Sportradar’s current betting services portfolio into a full service B2B data, betting, trading and player management platform.
Sportradar said this will create a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution, including a dedicated sports betting and iGaming platform, supported by existing leading sports data, risk management and marketing services.
“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” said Sportradar chief executive officer Carsten Koerl. “Optima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
Optima chief executive Jacob Lopez added: “Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organization that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.
“There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world. We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omnichannel sports betting and gaming platform.
“We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”