The UK Advertising Standards Authority has upheld a complaint against an online advertisement by William Hill which was ruled to be misleading for implying customers could claim a £150 bonus when depositing £35 and which failed to mention that customers would have to wager more than twenty times their deposit to claim any winnings.

An offer on the William Hill online casino website in April 2011 stated: “£150 Bonus For all new casino players.” Smaller text stated: “*Requires a £35 minimum deposit, terms and conditions apply.”

One complainant challenged whether the claim “£150 Bonus For all new casino players” was misleading because they understood that the terms of the offer were that deposits between £35 and £150 would be matched.

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