After posting somewhat disappointing results for its Digital operations during 2011, Ladbrokes confirmed Thursday that it will launch a new online sportsbook in the next few weeks, with a similar revamping of its gaming website to follow later in the year which the company hopes will significantly enhance its competitiveness and Digital experience for customers.

Ladbrokes said that 2011 was a year of transition for its Digital business, with the company working towards developing a more competitive offer through increased investment in technology, Digital marketing and the delivery of broader and better content through a new and existing supplier arrangements.

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