The UK Advertising Standards Authority has banned a TV advertisement for the Health Lottery which misleadingly implied that there was a jackpot of £250,000 more regularly than was the case.

The TV ad included a voice-over that stated: “… already three hundred and seventy five thousand people have won, with jackpot winners scooping up to a quarter of a million pounds each. And you could be next.” Text on screen stated: “UP TO £1/4 MILLION”. Images of four couples were shown; one was labelled “£200K WINNER!” and the other three were labelled “£100K WINNER!”

Several complainants challenged whether the ads misleadingly implied there was regularly a jackpot of £250,000, which they understood was not the case.

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