Britain’s Daily Mirror newspaper has been rapped by the UK Advertising Standards Authority for using a Transformers character in an ad for MirrorCasino.com which was likely to appeal to children.

The press ad in the Daily Mirror stated "Free £5 to play with today" and featured a number of cartoon characters, including Optimus Prime from Transformers. The complainant objected that the ad was irresponsible, because it was likely to appeal to children.

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