The Health Lottery has come under fire from the UK’s Advertising Standards Authority for the second time in four months following a complaint against a national press ad which was held to be irresponsible for implying that participating in a lottery was a solution to financial concerns.

A national press ad for the Health Lottery had a headline stating: “Mortgage? What mortgage?”, with text underneath stating: “Now two chances to win £100K* ...”

The Gambling Reform & Society Perception Group (GRASP), a non-profit organisation which raises awareness of problem gambling in the UK, challenged whether the ad was irresponsible because it believed the ad implied that participating in a lottery was a solution to financial concerns or a way to achieve financial security.

In its defence, the Health Lottery explained that the ad was part of a series based on the theme of what you could do with lottery winnings.

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