The UK Advertising Standards Authority has upheld a complaint against a comment on Twitter by British TV presenter Keith Chegwin which was considered not to be "obviously identifiable" as a marketing communication for a gaming site operated by Genting Alderney.

A tweet was posted from Keith Chegwin's Twitter account, stating: “Just a quickie: Log on to pchprizes.co.uk 4 Your chance 2 win £100k plus Win £2,500 a week 4 life. Have a go X.”

A complainant challenged whether the tweet was a marketing communication, and should therefore be identified as such.

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