For the third time in less than six months, the UK Advertising Standards Authority has banned an advertisement by the Health Lottery, this time for a TV ad which was held to be irresponsible.

A TV ad for the lottery featured different people saying "I'm a loser". A couple were featured sitting outside a house and a man stated: "We lost a brand new kitchen and a conservatory". A woman was featured in front of a picture of a beach and stated: "I lost a holiday to Barbados". A man featured crouching down next to a red sports car stated "And I lost this" and then another man stated: "My Saturday numbers come up... on a Wednesday".

A female voice-over said: "The Health Lottery. Every Saturday and now Wednesday."

Fourteen complainants objected that the ad was irresponsible...

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