With the gaming industry descending on London next week for the annual ICE Expo, there has been no shortage of new games releases this week, including new titles from the likes of BetSoftGaming, NYX, OMI Gaming, Mahjong Time and NeoGames.

BetSoftGaming

BetSoftGaming will showcase three new Slots3 titles; At the Copa, The Slotfather ToGo, and After Night Falls.

“At the Copa is a truly exceptional Slots3 title,” said Anthony Locke, BetSoft's head of product development. “The spicy salsa music really brings the theme together, and the cast of 3D characters is beautifully rendered in true BetSoft style, unforgettable and engaging.”

As well as the release of Slots3 title After Night Falls, BetSoftGaming will also debut The Slotfather ToGo, the mobile version of one of BetSoft's most popular Slots3 titles. The game has been optimized for Apple iOS devices.

“As we see a few derivative products popping up in the market, Slots3 continues to stand above the rest, and our licensees continue to affirm that BetSoft is the originator and leader in 3D slots,” added Locke.

OMI Gaming

Sweden’s OMI Gaming has released its latest mobile video slot, Tres Hombres, which will be available through the company’s partners including Every Matrix, X18bet and Plus Five Gaming.

The game is also available on operators such as Bingohour.com, Bingonorthernireland.com, 50shadesofbingo.com among others.

OMI Gaming said that Tres Hombres marks the launch of a new breed of mobile games products from the company, with more games scheduled to be rolled-out during course of 2013.

“We are very excited with this mobile game release,” said OMI Gaming’s commercial director Tobias Lindgren. “Simply put, it is our most amazing mobile video slot, yet.”

NYX Interactive

Swedish software developer NYX Interactive has launched a new bingo product for Swedish state-controlled gaming operator Svenska Spel.

NYX Interactive CEO David Flynn said that with a brand new bingo engine and its continued focus on flexibility and modularity, the company’s latest bingo product continues to provide Svenska Spel’s customers with choice and flexibility.

“Svenska Spel having 50 per cent market share in Sweden, is a strategically important partner for NYX and we are extremely pleased to launch our latest bingo product with them,” said Flynn. “The new features and functionality will really help Svenska Spel to continue to differentiate their offering in a safe and responsible gaming environment.”

Jonas Nygren, product director for Svenska Spel, added: “The new bingo product from NYX Interactive has really been a hit. The additional features and functionality allow our players to be able to play our full range of rooms whilst also purchasing from our scratch card portfolio.

“The ability to be able to manage our Bingo product in real time, allows us to update game types, jackpot variations and ticket prices with just a few clicks. All while ensuring players have enjoyment in a safe and secure environment.”

Mahjong Time

Online mahjong provider Mahjong Time has launched a new 3D version of its game, the final part of the company’s extensive software development campaign aimed at providing its players with the best gameplay experience possible.

The EON 3D gaming environment has been modelled on automatic Mahjong tables seen in prestigious Mahjong clubs, and allows for full 3D sweeps around the table.

“The launch of EON is a culmination of years of hard work by our development team, and many years of passionate, dedicated support from Mahjong players around the world,” said Mahjong Time CEO Slava Novozhenya. “This update is even more significant than the one at the beginning of 2010, which more than doubled our member base in a little over two years and sparked the addition of licensees such as Matchmove Games and Yahoo Asia.

“EON is the final part of Mahjong Time’s extensive software development campaign aimed at providing its players with the best gameplay experience possible, and an increasingly attractive ROI for licensees.”

MX Digital

MX Digital, a game developer co-owned by Bischoff Hervey Entertainment Television (BHE TV), has announced plans to launch a series of online slot games based on pop culture icon and celebrity David Hasselhoff.

The Hoff games are produced in partnership with OpenBet, with the first two versions of the branded games set for release during the first quarter of 2013, targeting the European online casino market.

“We're very excited about Mr. Hasselhoff joining our catalogue of celebrity and branded content,” said Eric Bischoff, co-founder of BHE TV in 2003 along with Jason Hervey. “David is a perfect example of MX Digital Gaming's strategy of identifying relevant brands and introducing them to the market within unique, cutting edge games.”

MX Digital will also release a social casino version of the game later this year.

“The response "The Hoff" has gotten in the marketplace has been phenomenal,” said MX Digital's director of business, Ike McFadden. “Our pre-sales and distribution agreements have exceeded all our expectations. We originally planned to launch a single game, but ended up creating several spinoffs.

“Hasselhoff has a unique appeal to our audience, and his active participation in the game and the marketing has been a real differentiator for us. In addition to the game, he's worked with us to produce exclusive songs and music videos to promote the project. "The Hoff" looks likely to be one of the most widely-distributed games in the sector for next year.”

Online bingo operator GalaBingo.com is also getting in on the act with the launch of a new Hoff Scratchcard.

"There's no better way to introduce myself to the online gaming world than with a household name like GalaBingo.com,” said Hasselhoff on the scratchcard's launch. “The Hoff Scratchcard is fun for me, fun for Gala Bingo and, most importantly fun, for Gala's players and my fans who could even win the chance to meet me in person as part of the unique launch promotion.”

NeoGames

Novogoma, a subsidiary of online scratch card and instant win provider Neogames, has introduced its first social game which is available on the Facebook platform.

Scratch Mart includes a range of scratch-off based games, with players able to play along with their friends and meet new ones by competing over a leader board and sending gifts to help their friends progress in the game.

“Within the social gaming arena, it appears that the scratch-off spot has been forgotten and remained untapped,” said Novogoma CEO Oded Gottfried. “The combination of Neogames's strength and wealth of knowledge in the gaming industry as well as Novogoma's expertise in the social world has allowed us to produce the most advanced social scratch-off game to date.”

Novogoma will also launch mobile and tablet versions of the game, while expanding its portfolio with more games.

10Bet

Sports betting operator 10Bet.com has expanded its online offering with the launch of a new games section, which includes content provided by the likes of MicroGaming and Sheriff Gaming.

The operator is also in the process of launching a number of mini games by MicroGaming's QuickFire, which allows live bettors the chance to play roulette or slots games without interrupting their live betting experience.

“At 10Bet, we're dedicated to providing the best gaming experience and constantly improving 10Bet players' experience,” said Nicole Kalcheva, head of 10Bet Casino. “The launch of sports-balance games will diversify the potential gaming experience of our sports players, who will be able to play leading casino games, including Blackjack and Roulette, with 1 click.

“10Bet Casino had a huge upgrade last year, adding Sheriff Gaming 3D games to our portfolio to complement our games offering powered by Microgaming. We're going to launch mobile casino very soon, so players can enjoy 10Bet games on the go.”

Related