The UK Advertising Standards Authority has upheld a complaint against an ad for Cassava Enterprises’ LuckyAcePoker.com for failing to  clearly communicate the terms and conditions of a promotional bonus.

The online advertisement which appeared on a social networking website offered consumers a free sign-up bonus with text stating: "Join Now & Get £10 Free to play with!".

The complaint was made after two people registered with LuckyAcePoker.com for the first time but failed to receive their free £10 sign-up bonus.

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