Building on the existing relationship between the two companies, online gaming operator 888 Holdings has signed a deal with Caesars Interactive Entertainment to allow the company to live stream final tables at the 44th annual World Series of Poker which began earlier this week.

The latest instalment of the popular annual WSOP tournament series got underway earlier this week at the Rio All-Suite Hotel & Casino in Las Vegas, with this year’s series featuring 62 bracelet events with some 75,000 entrants expected to attend during the next seven weeks.

Last month 888poker signed up as a primary sponsor of the WSOP Asia Pacific and WSOP Europe events, allowing the company to serve as the live streaming coverage provider for every key event in both tournament series.

The operator has now added to that deal to include the main WSOP tournament series for live streaming coverage to all non-US residents. This will include most of the WSOP final tables, including hold card coverage.

“We look forward to further building our relationship with WSOP as the live streaming sponsor of World Series of Poker Las Vegas and hope that the premier coverage will reach thousands of poker enthusiasts around the globe,” said Itai Pazner, senior vice president of 888.

As part of the sponsorship, 888poker will be offering several online promotions and tournaments for players to win seats to the WSOP Europe event later this year, joining Team 888poker alongside its ambassadors, Shane Warne, Georges St-Pierre, Jesse Sylvia, Jake Balsiger, Russell Thomas, Padraig Parkinson and Sam Holden.

“We are delighted to continue our partnership with the WSOP, and look forward to bringing viewers all the action straight from the Rio to their PC's or mobile device,” said Gareth Edwards, director of 888poker. “We have some great commentators lined up and expecting some great poker entertainment.”

Meanwhile, the WSOP is offering players a chance to sign up for a free pre-registration online poker account for a chance to win more than $700,000. The promotion comes as the company prepares for the launch of its first real-money poker offering in the US, which will be available later this summer for Nevada residents over the age of 21 years.

“Being the online brand extension of the World Series of Poker affords us the exclusive opportunity to offer players unique promotions that integrate the offline and soon-to-be online offerings of the WSOP,” said Michael Staskin, vice president of marketing and brand for Caesars Interactive Entertainment. “We are incredibly excited about’s upcoming launch of real money poker in Nevada and rewarding players who have always shown their loyalty and passion for the World Series of Poker brand.”

Players who sign up for a account will automatically be entered into the company’s “36-Seat Giveaway” where one randomly-selected winner will win a seat into the next day’s first WSOP gold bracelet event.

One of the events in this promotion is the $111,111 One Drop High-Rollers No-Limit Hold’em tournament that is expected to feature a $10m prize pool. In total, $182,333 in WSOP seats, including a seat to the WSOP Main Event, are being given away during the promotion.