Australian land-based and online gaming supplier Aristocrat Leisure has spoken of its excitement at the high level of uptake in Heart of Vegas, the company’s first Facebook social gaming app which has been developed by its recently acquired social casino publisher Product Madness.

Aristocrat’s managing director of strategy and business development Craig Billings said the company was “absolutely thrilled with the tremendous response Facebook users have had to Heart of Vegas.”

“Social gaming is an important pillar in Aristocrat’s online strategy, so it’s very exciting to see our first game with the Product Madness team achieve such success,” Billings said.

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