Digital sports content provider Perform has announced a three-year extension to its deal with the Premier League, allowing the company to continue to produce and distribute match highlights and features to the league’s network of licensees.
Under the terms of the agreement, which was first established in 2007, Perform will produce in-match clips, full- and half-time highlights, match previews and video round-ups, from each of the Premier League’s 380 matches.
The content will then be distributed to licensees such as American broadcaster NBC, France’s Canal Plus and Middle Eastern media network Al Jazeera. Where necessary, Perform will also supply the content in the partner’s native language.
The 2013-14 season sees the partnership extended to offer a white label mobile and tablet application, featuring all video content, live data feeds, latest football news and social media integration.
The Premier League’s director of international broadcasting and media operations Paul Molnar said it was “vitally important” for the league to provide its partners with quality content with demand for highlights continuing to grow.
“Perform has consistently proven that it is able to deliver exactly what we and our licensees need across a range of robust and reliable platforms,” Molnar added. “We are very pleased to extend our relationship for a further three seasons.”
Perform joint-chief executive Oliver Slipper said the partnership with the Premier League was a “core part” of his company’s business, adding that it would look to further enhance the relationship in future.
“We continue to increase investment in the staff, technology and production solutions required to deliver the Premier League to an ever expanding set of geographies and media platforms and look forward to another productive three years,” Slipper said.
The deal further strengthens Perform’s football coverage, following the £120m acquisition of sports data business Opta Sports Data Limited and a “landmark” deal to with Football DataCo to become the exclusive supplier of live data to the betting industry, with both deals agreed in July this year.
Shares in Perform Group plc (Co. Data) (LSE:PER) have dropped 2.07 per cent to 519.50 pence per share in London this morning.