UK bookmaker William Hill has seen two newspaper adverts banned by the UK’s Advertising Standards Agency over concerns that the odds quoted in each were misleading and would not necessarily be available to customers on the day of publication.

The first advert appeared in racing publication the Racing Post on March 15th, offering odds of 6/1 on the horse Sir Des Champs winning the Gold Cup at the Cheltenham Festival, while the second was published in the newspaper the Daily Mirror April 4th, offering a price of 4/1 on The New One to win the John Smith’s Aintree Hurdle at the racetrack near Liverpool. Both ads included a footnote stating “Prices subject to fluctuation”, and small print saying: “Prices correct at 5pm yesterday.”

A single complainant challenged the prices, arguing that they could be construed as misleading, because the odds were only available for a limited time, prompting a detailed response from William Hill.

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