UK-listed mobile gaming specialist Probability has partnered with payments provider Boku to offer its UK customers a new instant mobile payments option.
Probability claims it is the first gambling operator to go live with the new direct carrier billing service on mobile, after integrating the Boku payment platform directly into its games for iPhone and Android smartphone devices.
Direct carrier billing allows players to deposit money into their account in less than five seconds, with the charges added to their monthly phone bill.
The service is live across Probability’s customer-facing offerings LadyLucks and Moobile, and is also available to its white label partners including William Hill and Paddy Power. Registered users will be able to deposit up to £30 each day using the service.
Probability chief executive Charles Cohen said that direct carrier billing had “totally changed the landscape,” describing it as “a much more grown-up solution.”
“Our pitch to both players and partners has always been about accessible, fun gaming with the chance to win real money,” he continued. “In the past we have offered premium rate text messaging (PSMS) as the simplest way to deposit but this can be cost prohibitive due to out-payments, plus there can be issues with latency in reporting and subsequent reconciliation.”
Cohen added that the need for “frictionless” payments solution had been driven by the rise of in-app payments, adding that the partnership with Boku allowed his company to address that demand “at an attractive rate commercially.”
Boku chief business officer Jon Prideaux added that the partnership with Probability demonstrated “how carrier billing has gone mainstream,” and said the first launch of the solution in the gambling sector showed that the solution could be effective in new industries.
“Partnering with Probability is another way we can provide this convenience and security in a way that benefits consumers all over Great Britain,” Prideaux said. “It’s great to be working with a forward thinking company looking to adopt new technology that ultimately translates into a better consumer experience.”
Boku already works with a number of companies in the entertainment industry including Electronic Arts, Disney’s Playdom and Sony Online Entertainment, and has also integrated with Facebook.
Shares in Probability plc (Co. Data) (AIM:PBTY) are currently trading at 38.00 pence per share in London this morning.